Disclaimer

This little WOW brand study was conducted on the way from Moscow, Russia to Kiev, Ukraine with various people met on the road.

The benefit: multi cultural environment.
The downside: there's no sense to post transcripts/videos in Russian or Ukrainian, so you'll have to bear with my translation skills.

All brands, phrases, places, faces that seem familiar are indeed familiar and used for purpose!

PS: Purpose is scientific research. No offence meant ;-)